“Reputation” is arguably your organizations largest uninsured asset. And since it takes a lifetime to build a good reputation and only a few seconds to destroy one, leaders can suddenly find themselves in a position where they need to know how to manage a crisis situation. Especially in today’s world of “gotcha” journalism, “managing the message” is a necessary skill set for leaders.
This fast-paced talk by crisis communications and media specialist Stephanie York, from Hennes Communications in Akron (www.crisiscommunications.com), will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden press onslaught.
This four-part, 2-hour seminar will teach you how to:
- Understand the use of the “Damage Control Playbook,” which are practical and actionable activities designed to blunt, avoid and/or mitigate crisis situations.
- Establish and maintain “control of the message” generally and on social media.
- Understand what reporters expect and what is expected of them.
- How to draft a Crisis Communications Plan