Crisis Management

Jan 14, 2021 6:00PM—8:00PM

Categories

“Reputation” is arguably your organizations largest uninsured asset.  And since it takes a lifetime to build a good reputation and only a few seconds to destroy one, leaders can suddenly find themselves in a position where they need to know how to manage a crisis situation.  Especially in today’s world of “gotcha” journalism, “managing the message” is a necessary skill set for leaders.

This fast-paced talk by crisis communications and media specialist Stephanie York, from Hennes Communications in Akron (www.crisiscommunications.com), will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden press onslaught.

This four-part, 2-hour seminar will teach you how to:

  • Understand the use of the “Damage Control Playbook,” which are practical and actionable activities designed to blunt, avoid and/or mitigate crisis situations.
  • Establish and maintain “control of the message” generally and on social media.
  • Understand what reporters expect and what is expected of them.
  • How to draft a Crisis Communications Plan