Presented by Daniel Mansoor- Founder, Good Works Group
What do behavioral economics and psychology teach us about donor motivation? Going beyond strategy, tactics and anecdotes, academic research and studies take us inside the donor’s mind, revealing the science behind charitable giving decisions.
With this knowledge, fundraisers have better tools for motivating donors to give to their organization, give more, and give more regularly. Find out how to use this evidence-based research to implement new creative approaches to your work in cultivating, securing and stewarding your donors and prospects.
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